Every lip balm has its story. For EOS, it’s a story of innovation among all the other ordinary lip balms on the market. What makes it stand out and become the second best selling lip balm in the country? Innovation and imagination is the answer, reveals skincare-au.com. Sanjiv Mehra and Jonathan Teller founded the business. They wanted to capture a market of lip balm users that needed something fresh and new that spoke to them.
First off, they realized more women then men were using lip balm, so that was there targeted audience. They came up with a unique shape, fun colors, and flavors that give the simple task of apply lip balm a more delightful twist. Even the tagline says “The lip balm that makes you smile.” They also decided to use organic ingredients that would appeal to the more health-conscious person.
Within a period of time stores like Target, Amazon, Walgreens, and Walmart started stocking EOS lip balm on there shelves. Not only that, but celebrities like Christina Aguilera, Miley Cyrus, and Kim Kardashian became fans of the brand and were avid users even sporting EOS lip balm in their videos and starring in commercials for them. It was becoming a quite the phenomenon! EOS has an estimated worth of $250 million and growing. They project that by 2020 the lip care market will increase to $2 billion dollars. That is nothing to scoff at!