Wedding Nights with George Street Photo & Video

It’s wedding season again in Chicagoland, and this year, according to George Street Photo & Video, a leading wedding photography and consultation service, nighttime weddings are the new hot trend.

Marriages last a lifetime, and a good wedding is the first step on that lifelong journey. Thanks to modern digital photography and videography, capturing that auspicious first step in all its beauty and splendor is easier than ever, wherever and whenever it might occur. Even in the best circumstances, nighttime photography can be difficult, especially with a bright scene against a dark and starry backdrop. Professional lighting can mean the difference between dark and blurry photos and sharp and detailed images.

Creativity is in this year, and people are finally beginning to think outside the box when it comes to planning their wedding ceremony. But creativity aside, nighttime weddings can also serve as a practical solution for busy people with tight schedules.

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Adam Goldenberg: A Teenage Prodigy Turned Successful Internet Marketing Wizard

Los Angeles is famous for producing smart tech entrepreneurs. One of the sure success stories bears the name of the co-founder of JustFab, Adam Goldenberg. In the launching ceremony of the firm’s VIP membership fashion branch, the El-Segundo, he noted that this would be their most profitable year ever.

First Company

Adam got a lucky break in 1999 when he found a buyer for his Network Gamer’s Alliance software innovation. The buyer was Intermix Media. The deal on earned him the prestigious title of being the world’s youngest COO of a publicly traded company. The growth trajectory of JustFab has been outstanding; its revenues are close to half a billion dollars annually, today.


The future looks bright, according to the sentiments of the investor, Adam Goldenberg at The company hopes to continue with the boisterous momentum of catering to the whims and the wants of the celebrities they style all over the globe. More physical stores are still in the works too.

The Built in LA website recently interviewed Adam in LA magazine, and this is what he had to say about business and success on Asked about what founders stand to learn from his accomplishments, he had this to say. First, JustFab has always strived to pay particular attention to the metrics. Once they find an anomaly in their data or production, they quickly resort to undoing it. As an entrepreneur, you ought to have a transparent organization.

Read more: TechStyle’s data-driven fashion – CNBC Video

Customer Service

Adam claims that were it not for their efforts to curate info from their clients, JustFab would never have thrived. Feedback is paramount to helping you make prudent decisions moving forward. If your prices don’t auger well with the expectations of the consumers, try and find a way to revise them or face extinction.

Working at JustFab

The company is mostly interested in one particular attribute in a prospective employee: Passion. The co-CEO and his partners understand very well the role passion plays in molding a focused staff member. Once they have the focus, then nothing is out of their reach.

Staying Relevant

This firm is king when it comes to reinventing themselves to rhyme and match the changing trends in their clientele. To them, more emphasis is on the quality of goods sold than on the number of goods moved.

About Adam Goldenberg

The co-founder of JustFab lives in LA, California. In 2006 he founded Intelligent Beauty and is still the acting CEO. Adam Goldenberg serves on the board of the CrossCut Ventures Management as a lead advisor.

The internet marketing guru is the president of Brentwood Cosmetics. He has served as the president or Brentwood since 2004.

A Real Look at Fabletics

Succeeding in the fashion industry has always been difficult. Nowadays, it’s even more difficult because Amazon currently controls 20% of the fashion e-commerce market. Most online shoppers visit other sites, but when it comes to actually buying something, they shop on Amazon because it’s usually cheaper and easier.

Despite the Amazon-controlled market, Kate Hudson’s Fabletics is making huge waves. In its three years since being founded, Fabletics has grown into a $250 million company. Fabletics has taken control of the ‘activewear’ movement. Unlike other e-commerce fashion companies, Fabletics is a subscription mechanic that sells directly to customers.

Historically speaking, high-value brands have been defined by price and quality. With more and more companies embracing the e-commerce advantages, the price-quality combination is no longer enough to ensure success. In today’s market, the modern consumer cares more about things like brand recognition, customer experience, and exclusive designs.

Although Fabletics is seeing great success with e-commerce shopping, it has begun taking the nice step. Physical stores are Fabletics next great adventure, and the company is taking a whole new approach to it. Currently, Fabletics has sixteen physical stores in Hawaii, Illinois, Florida, and California. It plans on adding more stores within the next couple of years.

One of the biggest reasons that Fabletics’ physical stores are so successful is its “reverse showrooming” strategy. As mentioned before, people nowadays often shop around but usually end up buying elsewhere, like Amazon. Fabletics has taken the approach of reversing this negative and turning it into a Fabletics-only positive.

Instead of just opening stores and stocking them full of random inventory, Fabletics uses the customer-company relationships it’s built. Fabletics wants to be relied on so that it can get to know the local market better. Fabletics often hosts events and other public activities to get members and newcomers into its stores.

When customers come into one of Fabletics’ physical stores and try on an article of clothing, it is automatically added to the customer’s online shopping cart. Fabletics prides itself on understanding its members’ sense of style and encourages members to continue shopping at Fabletics stores, both online and the physical stores. That’s why 30 to 50 percent of the people that visit a Fabletics store are already members. And an additional 25 percent of visitors will become members that day.

As reviewed by a real person, Fabletics is definitely a company that many recommend. The quality of Fabletics products is beyond what many would expect. Because the prices are so low, one would expect the quality to not be as high as it is. The products are made out of good material and they don’t seem to fade.

One feature that really sets Fabletics apart is the ability to skip months without paying. If a member doesn’t find anything they like for a few months, they don’t have to pay a membership fee until they’re ready to start buying again.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on