— Posted in CEO Cosm, Cosmetics Industry, Inspirational Women, Women in Business

Doe Deere Article Recap #1

The cosmetics industry is booming as of late, and this industry brings in billions of dollars on an annual basis. Brands such as Maybelline, Covergirl, Almay and MAC dominates the scene, but there is a new contender on the market. This new contender is none other than Lime Crime. Founded by Doe Deere, the company has brought in some new flavor to the cosmetic industry. Lime Crime’s versatility makes it a sure hit and thanks to its plethora of color-schemes, consumers can create a unique appearance that stands out. Lime Crime is an actual reflection of Doe Deere. The wild and colorful hues directly matches her vibrant personality.


Did you know that Deere was born and raised in Russia? Yes, that’s true and this woman didn’t move to the United States until she was 17 years old. Deere has always had big aspirations for being somebody that’s important. She has always had a love for music and that’s what she absolutely did when she got here. While playing in a local band, she got the chance to do shows in and around the New York City metropolitan area. This band is where she would meet her future husband. Deere learned about business in general during this timeframe. She also learned a lot about marketing as well as to appreciating a fan-base. Brooklyn and Manhattan was where she spent the majority of her time. Deere has stated that she became an adult while living in New York. Being such a major city, it forces you to mature earlier than you normally would. Fourteen years were spent here, which dates back to 1998.


Deere would eventually put music to the side and start to transition into fashion. The Russian-born beauty majored in fashion design at New York’s Fashion Institute of Technology. In better words, this was the inception of Lime Crime to some degree. By 2004, Deere would start an Ebay business, which was a fashion line. She modeled and constructed all of her clothing, but she wasn’t reaching her true potential. After totally revamping her style, the all-new Lime Crime had come into fruition. The company launched in 2008, and it offered some of the brightest of colors. On top of that, it offered the darkest of hues. Lime Crime quickly became a fan-favorite to the masses, and the company’s Blue Unicorn lipsticks were its best-selling product. https://californiablog.org/content/doe-deere-releases-lime-crime-kitty-bundles-lip-color-duos-benefit-feral-cat-rescueLearn more: 


Doe Deere is known as the Unicorn Queen, and her cosmetics are vegan. In addition to that, the products are animal cruelty-free. All in all, Lime Crime and Doe Deere is the perfect combination, and this combination has revolutionized the industry.