Sweetgreen is becoming a big name in the healthy food industry all over the United States. It is a top of the line, fast and casual salad chain, supported by huge investors such as Steve Case, Danny Meyer, and Daniel Boulud. Their strategy is targeting those key elements that are important in the food industry today, which is healthy and fresh food, organic ingredients, and accessible locations. Learn more here: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
The Georgetown University classmates have played a significant role with the technology operations, resulting in 30 percent of Sweetgreen’s transactions coming from it’s website or mobile app. Nathaniel Ru, CEO of Sweetgreen, mentioned that technology has always been important to them. In addition to other strategies, the Sweetgreen entrepreneurs are revisiting their management solutions. They want to create a closer relationship with their customers. In order for that to happen, Sweetgreen shuts down the corporate office five times a year so that everyone can work in the restaurants. They do not believe in having huge corporate headquarters in order to decrease their body count. Learn more: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/
Sweetgreen is becoming very popular, having long lines out the door. They began in Washington, DC. and has expanded to 40 locations in New York and California, with upcoming locations in Boston and Chicago. They offer healthy food options that are satisfying and delicious. Nathaniel Ru doesn’t just want there to be lunch traffic, but people to come for dinner and on the weekends. There is never a long wait for food, regardless if the line is wrapped around the corner!
About Nathaniel Ru
Nathaniel Ru attended Georgetown University’s McDonough School of Business and graduated with a Bachelors of Science degree in finance. Ru and two other graduates founded Sweetgreen. The idea came from the fact that they believed their community needed dining options that offered healthy, but affordable meals. In 2010, Ru and his partners started a festival, known as Sweetlife. It is now the largest music and food gathering in the region, with 20,000 in attendance. It features well known music artists, as well as food from the best chefs, food trucks, with local vendors and farmers. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA